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Everlane is the latest beloved Millennial brand that’s selling out to stay alive

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came for others, including dental industry disruptor SmileDirectClub and wine subscription provider Winc.

To be sure: Not all of the 2010s DTCs are struggling. Warby Parker, which went public in 2021, is now a $3.5 billion company whose stock (WRBY) is up 28% this year, partly because of its partnership with Google to develop AI-powered smartglasses.continue reading …

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