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Everlane is the latest beloved Millennial brand that’s selling out to stay alive

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Flush with venture capital, these DTC companies all offered more than just a fashion-forward raincoat or compostable footwear. By choosing their clothes or mattresses or eyewear or razors, consumers chose to put money in the hands of a business that seemed to care about treating workers well and trying not to wreck the planet. You weren’t just getting continue reading …

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