Everlane is the latest beloved Millennial brand that’s selling out to stay alive

New York — 

Millennial-focused consumer brands seem to have two options lately: Sell out, or pivot to AI.

I’m overstating it a bit, but hear me out.

Everlane, the retailer that built its brand around wardrobe staples and “radically transparent” pricing, is reportedly being sold to Shein, the ultra-fast-fashion behemoth known for its cheap and trendy knock-offs.continue reading …