Everlane is the latest beloved Millennial brand that’s selling out to stay alive

into a sustainable profit.

Along with Everlane, there was Allbirds, maker of what became the go-to sneaker for everyone working in tech. It’s now pivoting to AI infrastructure.

Private equity swooped in for many, snatching up mattress company Casper, athleisure brand Outdoor Voices, women’s fashion upstart Reformation and jewelry retailer Catbird.

Bankruptcy continue reading …