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Everlane is the latest beloved Millennial brand that’s selling out to stay alive

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Everlane at $100 million. (An Everlane representative declined to comment. Shein didn’t immediately respond to a request for comment.)

The sale, if it goes through, would make Everlane the latest alum of the 2010s “DTC” (direct-to-consumer) class of retailers either to be sold or make a hard pivot after failing to turn their sustainability messaging continue reading …

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