Everlane is the latest beloved Millennial brand that’s selling out to stay alive

women who can’t resist a box-cut tee and barrel jeans (hi!) — might be put off by the association.

“Shein has the finances and patience to undertake this, but it would also need to be prepared to endure some short term pain due to customer churn,” Saunders said. “Ultimately, the deal likely saves Everlane. But that salvation comes at a price.”