Everlane is the latest beloved Millennial brand that’s selling out to stay alive
New York — Millennial-focused consumer brands seem to have two options lately: Sell out, or pivot to AI. I’m overstating it a bit, but hear me out. Everlane, the retailer that built its brand around wardrobe staples and “radically transparent” pricing, is reportedly being sold to Shein, the ultra-fast-fashion behemoth known for its cheap and trendy … Read more