The Surprising Purpose of the Little Bow on Women’s Undergarments

wearers admit they never noticed it — until someone pointed it out.

Others assumed it was:

• A purely decorative feature

• A symbol of femininity

• A branding choice

• A random design tradition

In reality, its origins are far more functional.

Life Before Elastic Waistbands

Before elastic became standard in clothing, women’s underwear relied on ribbons and strings continue reading …