Pickle is the pumpkin spice of summer

said. Fluency in Zoomer-speak is part of the reason why a company like Grillo’s Pickles keeps churning out popular collaborations with major national brands, turning aggressively high-concept offerings such as a neon-green Smoothie King pickle beverage — the food-industry equivalent of a “sh*tpost,” as Hernandez put it — into durably legitimate products.continue reading …